Agriculture remains one of the least digitalised sectors in Europe. Although modern technologies such as IoT, AI and precision farming promise greater efficiency, the reality on the ground tells a different story. Most farmers still struggle to integrate these tools into their daily routines.

The reasons are simple but powerful: time, complexity and accessibility. Farmers are not IT specialists, they are entrepreneurs of the land. Their vocation is outdoors, managing crops rather than spending hours dealing with software, spreadsheets or subsidy paperwork.

Adoption of digital tools remains low and the potential of agricultural digitalisation is still largely untapped. This is because most existing platforms are complex to set up, built for large industrial farms, and lack the intuitive simplicity that everyday farmers actually need.

At the same time, European farmers face growing administrative and regulatory pressure. Reporting on sustainability metrics, managing compliance with the Common Agricultural Policy (CAP), and tracking resource efficiency have become mandatory but they add extra hours of non-productive work.
This growing “bureaucratic layer” has become one of the biggest hidden costs in agriculture.

Angrolytics was born from this gap. Farmers need a bridge between field and digital technology, a tool that understands them, learns from them, and simplifies their work save thir time and potentially support their choices.  instead of complicating it. Our mission is to make smart farming simple, adaptive, and truly human-centred.